A preview of my article on Medium
Did you know that the US beauty industry created 7.9 billion units of rigid plastic in 2018 alone? But only 9% of plastic gets recycled. The remaining 91% is burned (creating air pollution), sent to landfills, or ends up in the environment where it makes its way into our food and water.
If you are shocked by these numbers, you are not alone. Many beauty consumers were also shocked and founded new brands to reduce plastic packaging. Three promising trends have emerged: zero-waste beauty, waterless beauty, and refillable beauty.
Photo by kevin laminto on Unsplash
